Style…for a Man…in a Box

Do you like pizza? Of course you do! You’re not some kind of psycho…are you? You probably have a favorite pizza place or perhaps a list of favorites. And while they’re your favorites, you’re not exclusive to them. In fact, I’m sure from time to time you get pizza from other places. Why? Because pizza is so stinking good that you’re willing to try it from anywhere. And when you try pizza from different places, you may eventually find a new favorite to add to the list.

Well that’s how I’m starting to feel about subscription boxes. They’re wonderful! So while you may already have a favorite, don’t you owe it to yourself to try more than one? Who knows, you may find another favorite to add to the list.

A new favorite of mine is The Styled Man Box. You fill out a Personal Style Profile and then each month you get 4 to 6 accessories. Want to know more? Well, I had the opportunity to sit down (via email) with Lance McBrayer, Owner and Lead Curator for The Styled Man Box.

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Subscription Boxes are becoming all the rage – when did you decide to put one together?

I decided to put a subscription box together after coming back from my last European trip in France and Amsterdam. I had gotten a custom suit made and loved the idea of the place that I went to. They had a swatch book of and for everything I could ever think of – cloth, thread, buttons, lining, etc. I loved the idea of just being given everything I need and wanted – without even knowing that that I wanted it. That’s when I realized that there are so many men out there that don’t even know that they want items that they don’t know they want or need until the options are presented to them. Hence, The Styled Man Box was born.

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I usually lead of with this – how did you decide on the name The Styled Man Box?

Well, I knew that I wanted a name that was an acronym and with the word “Society” in it. And I wanted the name to obviously have something to do with fashion. So, I went through all these words till I came up with STYLED. It stands for Society of Trendsetting Young Leaders and Elegant Dressers. It’s to promote a society of young (and older) gentlemen where they are groomed to be leaders in every aspect of their life and dress for success.

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How do you decide what goes into each box?

For those that sign up for the monthly subscription, there is a Style Profile Form that they receive. From there, I’m able to tailor their box to their personal style and taste. While each month there is an overall theme, each box is curated for the individual gentleman.

Is curating a box each month more challenging than fun or more fun than challenging?

Hmmm. I believe that it’s more fun for me. I mean I love color coordinating in fashion. When I put a box together and it’s aesthetically pleasing layed out before being boxed, I get such a feeling of satisfaction and pleasure. I embrace the challenge that comes from having to do that.

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Are the contents of each box meant to be styled together as kind of a grab and go?

Yes, I curate the boxed items to be easily paired with each other. I believe that you should be able to take your suit, a shirt and some nice shoes and simply add your curated boxed items and, “Voila!” – you’ve just been STYLED.

Why should we buy your box…besides the obvious awesomeness contained inside?

Men should purchase The Styled Man Box because it’s simply the easiest, most economical and no-brainer way to automatically upgrade their style quotient on a regular basis.

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You have some fantastic lapel pins in your online store, which one’s your favorite?

Thanks. We take pride in our Lapel Pin Collections. They are all designed and hand-made by myself. I was so tired of seeing the same ‘ole pins out there everywhere. I couldn’t take it! So, I decided to get creative. And, I just continuously get inspired. My favorite is in the Gears & Gadgets Collection. It’s these gold, silver and bronzed sprockets that I layer over each other. I love the metal tones together and each one becomes a unique, interesting little wearable work of art.

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When you dress up, what’s the one thing that you must have on, or feel unfinished without?

Well, before I would have definitely said a perfectly perched pocket square. Now, since the resurgence of the lapel pin, it’s my finishing touch.

Others companies don’t do this, but you have your clients fill out a personal style profile before receiving their boxes…why?

The Style Profile Form is to ensure that I get a pretty clear idea of what the clients overall style preferences are. I use that to keep them looking forward to receiving and pleased with their box each month as well as to help them, at times, step out and beyond their comfort style zone. It’s about being a trendsetter and leader in how they dress and accessorize.

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And now Five Signature Questions with Christian:

Who is your Favorite Superhero or Villain?

Wolverine.

Who wins in a fight Batman or Superman?

Batman – while I admire Superman’s bronze, Batman has the brains – and dresses really, really well. Lol.

Which Star Wars Character would you be?

I’d be Darth Vader – hands down has the best outfit – I’d make that cape look really good.

What’s your Favorite cereal of all time?

Cinnamon Toast Crunch… yum!

Are your dirty clothes on the floor or in the hamper, right now?

Ha!… my hamper zips, so right now, on TOP of the hamper.

 

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